Cult of Carry was started out of a conversation around bag culture and how people around the world are using their bags in different ways.
We thought that there were great sites out there that covered functional bags and all of the features behind what makes them special, but that there was still something lacking in the market.
We wanted to read things about bags that went beyond the number of features they had. Something that shared more about the stories behind the bags and the culture that they help to create.
Watches and shoes are categories of products that also are highly emotional items and there are a plethora of sites out there that go into the stories and culture that these products add to our lives.
We wanted to do the same with carry culture.
Hrag & Justin